FOODTOWN: Let me show you around

The Ask

As a locally owned, Co-Op grocery store chain, Foodtown wanted to express to their customers, new and old, just how important community and family means to the business.

Our Solution

Inspired by the quirky, light hearted humor of Wes Anderson's films, we developed :60, :30, & :15 spots that guides the viewer through the stores and their offerings with the help of the real Foodtown owners, the Scadutos. These were rolled out on Meta and coupled with social and display assets.

Role: Art Director & Copywriter