Boston university Adlab: Dunkin'

BU AdLab is the nation's largest student run agency. With our client, Dunkin', we were tasked with creating a comprehensive marketing plan for Dunkin's Frozen Coffee. While the project was more research focused, as the creative team, we were tasked with developing potential creative ideas for the plan as well as designing all decks and presentation materials. Below is the final presentation deck that we presented to our client.