Spotify: Shuffled stories

The Ask

Increase Gen-Z's awareness of audiobooks on Spotify leading up to the launch.

Our solution

Spotify is a music streaming service at its core, so we knew it was important to integrate that into our campaign. This campaign takes everyone's favorite artists & celebrities and brings them into the audiobook world. Through voicing books you would never expect, the hype surrounding Spotify's audiobooks would be palpable.

Awards

The Ad Club's Hatch Awards silver recipient

Shortlisted for The One Club for Creativity's Young Ones Student Awards