THE CASE FOR HER:

UNSERIOUS HEALTH CARE

The Ask

Bring awareness to the importance of women's health care and abortion rights in a brand new way.

Our Solution

How would people feel if their healthcare issues were never taken seriously? Though we're living in the modern day, with advanced modern day medicine, abortion is still not seen as modern, essential healthcare. Our campaign takes the "thinking" that many have surrounding abortion ("use condoms, birth control, don't have sex", etc) and applies it to everyday health issues.

Awards

2023 D&AD New Blood Awards graphite pencil recipient

The Ad Club's Hatch Awards gold recipient